Pullout of all LBC Commercials?

I was told that The Department of Education ordered a pullout of LBC's series of commercials today. This news however is not yet confirmed. If true, this is surely good news for a lot of parents and teachers who find the commercials inappropriate for kids.

You may want to read my old post on commercial not fit for kids.

If you have more news on this, please comment below.

Thanks.

↑ Grab this Headline Animator

Pinoy TV Commercials Not Suited For Kids!

I understand that advertisements are the lifeblood of programs we watch on TV; without them, our favorite shows would probably not be aired at all. However, as important as their roles on TV programming is, TV commercials should also be compelled to uphold their responsibilities to their general viewers – and this includes their duty to make sure they do not confuse the kids watching at home.

On top of my list is the recent LBC commercial I saw last week. When asked how to spell the word “remittance”, the kid replied spelling L, B and C. Hosting the Spelling Bee show is Edu Manzano who subsequently replied that the answer is correct!

As an adult we understand that this is all promotional in intent - but I wonder how a kid would react to it?

This afternoon my curiosity was answered.

A friend of mine (who happens to be a Mom) had to explain to her 6-year-old daughter that remittance is not spelled L, B and C. When my officemate saw all the confusion from her daughters face after seeing the commercial, she knew she had to step in and explain that it is not correct - rather they are all based on wrong information and lies (for the kid to better understand).

Another commercial that hit my irritating button is Revicon Forte’s Think Positive Ad. It is bad enough that Robin Padilla could not pronounce the letter “V” properly – but for them to print it on tarpaulin, “Think Positib” is totally un-acceptable. As a matter of fact, I saw one along Dr. Santos Avenue (Paranaque) on my way to play tennis yesterday.

In a country where the letters “B” and “V” are always wrongly pronounced (not to mention “F” and “P’s), the last thing we want to hear is a celebrity shouting “think positiB”.

While these 2 commercials confused the kids in terms of how English is being taught in school, my 3rd pick broke the fundamentals of math.

The Tide detergent commercial proving that 1 can be more than 2 totally went overboard (in my opinion). Kudos to their effective jingle – kids are now singing 1 is more than 2 with a smile.

If we continue to see ads on TV contaminating the kid’s brain (which I think we will), commercial should at least be mandated to post, “Parental Guidance”. In that way, we see some sense of responsible advertising on their end – and not just all about selling their products.

Whatever happened to "Truth in Advertising"?

↑ Grab this Headline Animator

Piolo Pascual in Speed Babad Commercial – What’s up With That?

So I thought I was missing a lot by not watching the TV for almost 2 weeks, I don’t think so!

After seeing the new commercial of Piolo Pascual (in full, mind you!) for “Speed Babad”, I was totally convinced that there is a good reason for not turning my TV on. I mean, what was Piolo (or his manager) thinking? I have nothing against the artist or the product, but in my opinion, the 15-seconder, detergent commercial took away a LOT from debonair – PRIDE (advertising not intended)!

It was really an awful commercial - my whole face was completely distorted because of stern discomfort. I wonder if Piolo is even convinced he pulled it off? Can he even bear watching the commercial and not scratch his head because of utter disappointment? I wonder…
Certainly Piolo and his camp have rationale for accepting the project (please do have!). Whatever the reasons are, there is only one message clear to me – the production involved is underestimating the aptitude of the buying-market to mull over a good product vis-à-vis a pure, strategic marketing campaign.

Without a doubt this commercial went overboard in conveying that celebrity can effectively endorse almost any merchandise out there. Probably even a putrefying piece of meat can suddenly look fit for human consumption just because a “certain somebody” says its yum.
If there is any consolation I can reap from the entire commercial, the jingle has a good recall - A recall that will completely remind you (again and again) that once upon a time, you saw Piolo Pascual washing his own clothes with Speed detergent as he serenades the women around him.

Not Fierce at all!