Monday, July 23, 2012

Crizal Forte UV Product Launch

True to its slogan - "Seeing the World Better", that is exactly what Essilor Philippines unveiled with the launch of their newest Crizal Forte UV last July 16 at NBC Tent, The Fort. Fierce Blogs was there to cover and share to you another breakthrough in ophthalmic lenses.

Crizal Forte UV Product Launch

Crizal Forte UV Product Launch
From the foyer area of NBC Tent, the event of Essilor Philippines truly encapsulate the mood and brilliance of the product they are about to institute in the global market. Indeed, it was very straightforward to understand the benefits of the new lens they are about to unveil. Crizal Forte UV provides - clear vision and utmost protection. On top of these prime offerings, Crizal Forte UV guarantees feat against the 5 adversaries of lens - Reflections, Smudges, Scratches, Dust and Water.

Crizal Forte UV Product Launch

Crizal Forte UV Product Launch
The event was officially opened by the General Manager of Essilor Phils, Dr. Emelita Roleda, who looked stunning in a one-piece-sequin dress. Her opening remark was also direct to the point on what their product is. As an eyeglass-user, I am really after the look and protection. That is why I have always believed in Essilor Lens. You may find the review here.

General Manager of Essilor Phils, Dr. Emelita Roleda
Overall, what is truly fierce in our featured product today is its unique way in protecting our eyes and the skin surrounding it. Conventional lenses provide UV rays protection when they hit the front side. But are you aware that 50% of the harmful rays can penetrate from behind? The solution Essilor developed to s challenge is a new anti-reflective coating to provide protection from behind.

I guess we all are guilty at some point when it comes to caring for our eyes. Just like our skin, we need to make sure we are protected by buying only what is best. Eye care and clear vision are  necessities we must all address. Let's not compromise because the damages can be sometimes irreversible.

For a video presentation of Crizal Forte UV, you may watch this:

This breakthrough in ophthalmic lens is already available in the market. Just visit your favorite optical centers to inquire. Make sure to demand for the Certificate of Authencity.

Crizal Forte UV
To the Marketing Manager of Essilor Philippines, Dr. Kyle Galias, thank you for introducing Crizal Forte UV to the bloggers who graced that night. The event was a marriage of awareness and entertainment! Celebrity guests who were part of the launch were Radio DJs, Gino Quillamore and Karen Bordador and local rock star hero, Bamboo.

Radio DJs, Gino Quillamore and Karen Bordador

Bamboo at the Crizal Forte UV Product Launch
Congratulations to Essilor Phils for a very successful launch.

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Blind guy Makati said...

Just purchased a pair. I was so surprised! I was expecting it to be expensive but its not! Thanks Fierce Blogs!

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