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I understand that advertisements are the lifeblood of programs we watch on TV; without them, our favorite shows would probably not be aired at all. However, as important as their roles on TV programming is, TV commercials should also be compelled to uphold their responsibilities to their general viewers – and this includes their duty to make sure they do not confuse the kids watching at home.
On top of my list is the recent LBC commercial I saw last week. When asked how to spell the word “remittance”, the kid replied spelling L, B and C. Hosting the Spelling Bee show is Edu Manzano who subsequently replied that the answer is correct!
As an adult we understand that this is all promotional in intent - but I wonder how a kid would react to it?
This afternoon my curiosity was answered.
A friend of mine (who happens to be a Mom) had to explain to her 6-year-old daughter that remittance is not spelled L, B and C. When my officemate saw all the confusion from her daughters face after seeing the commercial, she knew she had to step in and explain that it is not correct - rather they are all based on wrong information and lies (for the kid to better understand).
Another commercial that hit my irritating button is Revicon Forte’s Think Positive Ad. It is bad enough that Robin Padilla could not pronounce the letter “V” properly – but for them to print it on tarpaulin, “Think Positib” is totally un-acceptable. As a matter of fact, I saw one along Dr. Santos Avenue (Paranaque) on my way to play tennis yesterday.
In a country where the letters “B” and “V” are always wrongly pronounced (not to mention “F” and “P’s), the last thing we want to hear is a celebrity shouting “think positiB”.
While these 2 commercials confused the kids in terms of how English is being taught in school, my 3rd pick broke the fundamentals of math.
The Tide detergent commercial proving that 1 can be more than 2 totally went overboard (in my opinion). Kudos to their effective jingle – kids are now singing 1 is more than 2 with a smile.
If we continue to see ads on TV contaminating the kid’s brain (which I think we will), commercial should at least be mandated to post, “Parental Guidance”. In that way, we see some sense of responsible advertising on their end – and not just all about selling their products.
Whatever happened to "Truth in Advertising"?
On top of my list is the recent LBC commercial I saw last week. When asked how to spell the word “remittance”, the kid replied spelling L, B and C. Hosting the Spelling Bee show is Edu Manzano who subsequently replied that the answer is correct!
As an adult we understand that this is all promotional in intent - but I wonder how a kid would react to it?
This afternoon my curiosity was answered.
A friend of mine (who happens to be a Mom) had to explain to her 6-year-old daughter that remittance is not spelled L, B and C. When my officemate saw all the confusion from her daughters face after seeing the commercial, she knew she had to step in and explain that it is not correct - rather they are all based on wrong information and lies (for the kid to better understand).
Another commercial that hit my irritating button is Revicon Forte’s Think Positive Ad. It is bad enough that Robin Padilla could not pronounce the letter “V” properly – but for them to print it on tarpaulin, “Think Positib” is totally un-acceptable. As a matter of fact, I saw one along Dr. Santos Avenue (Paranaque) on my way to play tennis yesterday.
In a country where the letters “B” and “V” are always wrongly pronounced (not to mention “F” and “P’s), the last thing we want to hear is a celebrity shouting “think positiB”.
While these 2 commercials confused the kids in terms of how English is being taught in school, my 3rd pick broke the fundamentals of math.
The Tide detergent commercial proving that 1 can be more than 2 totally went overboard (in my opinion). Kudos to their effective jingle – kids are now singing 1 is more than 2 with a smile.
If we continue to see ads on TV contaminating the kid’s brain (which I think we will), commercial should at least be mandated to post, “Parental Guidance”. In that way, we see some sense of responsible advertising on their end – and not just all about selling their products.
Whatever happened to "Truth in Advertising"?
16 comments:
Hi Eric, I am a mother in cavite. My youngest who is 7 years old was also confused in LBC commercial. He asked me one time during dinner.
"Mommy pano mo basahin ang LBC?"
I really had to explain because I already saw the commercial.
My concern is, how many mothers have the luxury of time to explain this?
We are sacrificing so much for our kids to have good education. And because of a stupid commercial the hours spent in school are all wasted.
I have to agree. They should have consider younger audience when advertising. Kids nowadays always have something better to ask.
Hi Mom from Cavite and Chai,
I don't have a kid but I feel for all the moms out there who needed to explain that these commercials are all BS!
Although I'm not a mom, I agree that the commercial is not good for kids.
That's true! Not really suited for KIDS...
the kid in the Tide commercial is the one playing the role of Santino, right?
thanks, Eric for this. I wish they could pull out all these commercials and be more mindful of the content of their advertising...also, there should be some sort of organization filtering these before they go on air...it's not just porn issues we experience on the tube..we have these simple 30-second commercials that make so much impact to kids that start their confusion...
you're right direk
in the tide commercial, when the teacher said that "hindi pwede ang isa higit sa dalawa" the santino kid replied sa "sa math, pero sabi ng nanay mas higit ang isa kaysa 2 sa paglalaba"
the problem however is that it was not clear
Friend, I agree 100%! I cannot stand the LBC commercial!!!!
I guess alot of people share my sentiments...
Whatever happened to PANA? Are they still active to check all commercials veing aired?
i totally agree with this. let's try to ask a 7 or 8 yr old kid or even younger to spell 'remittance' and 100% sure that they will answer "capital LBC".
Hi. AGREE!!! Children will be confused as to the right spelling, considering that this is being shown on programs being watched by kids.-*mff*
LBC Commercial Update: Spell 'Affordable' and 'Instant' >> Capital "LBC"! This commercial is getting worst and to think that classes start this coming June 1. tsk tsk tsk...
Well, no wonder our country is going down the drain... Miseducation!
OA
art gabriel
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