Monday, November 10, 2008

Piolo Pascual in Speed Babad Commercial – What’s up With That?


Share
So I thought I was missing a lot by not watching the TV for almost 2 weeks, I don’t think so!

After seeing the new commercial of Piolo Pascual (in full, mind you!) for “Speed Babad”, I was totally convinced that there is a good reason for not turning my TV on. I mean, what was Piolo (or his manager) thinking? I have nothing against the artist or the product, but in my opinion, the 15-seconder, detergent commercial took away a LOT from debonair – PRIDE (advertising not intended)!

It was really an awful commercial - my whole face was completely distorted because of stern discomfort. I wonder if Piolo is even convinced he pulled it off? Can he even bear watching the commercial and not scratch his head because of utter disappointment? I wonder…
Certainly Piolo and his camp have rationale for accepting the project (please do have!). Whatever the reasons are, there is only one message clear to me – the production involved is underestimating the aptitude of the buying-market to mull over a good product vis-à-vis a pure, strategic marketing campaign.

Without a doubt this commercial went overboard in conveying that celebrity can effectively endorse almost any merchandise out there. Probably even a putrefying piece of meat can suddenly look fit for human consumption just because a “certain somebody” says its yum.
If there is any consolation I can reap from the entire commercial, the jingle has a good recall - A recall that will completely remind you (again and again) that once upon a time, you saw Piolo Pascual washing his own clothes with Speed detergent as he serenades the women around him.

Not Fierce at all!

15 comments:

LOLAMACHI on November 17, 2008 10:57 PM said...

actually, I'm a 2nd yr. college..and my course is related to advertising...

Yah! i really agree to you kuya..that commercial is really "poor!" (sorry for the word but it is)It's like their competing to a SPA and not to a detergent..their jingle is overused.. i really don't want it!!

Enrico on November 20, 2008 11:54 PM said...

Thanks LOLAMACHI for reading... Yeah.. Hopefully when you graduate you will produce a far better commercial.. See you around!

PJ FAN said...

How dare you call Piolo's commercial cheap???
Who are you To say that???

Piolo Fan said...

Get out!
Piolo will always be Piolo!

Eric Capacia on April 28, 2009 6:28 PM said...

LOL...
Open your eyes and see beyong the comprehension of being a "fan"....

Quimy said...

You're right , this commercial is really ugh! I mean duh , what is there in Speed that can make your think of Piolo or better yet, what's in Piolo that can make you think of Speed.

Eric Capacia's Fierce Blogs on April 28, 2009 7:33 PM said...

Thanks for stopin' by Quimy...
At least somebody has commercial taste here...

PJ FAN / Piolo Fan - YOU CANNOT EVEN DECLARE YOUR NAMES! Now is this an act of a proud person? tsk tsk tsk....

Anonymous said...

Dito lang sa Speed Babad Speed Babad pagod mo ay OOOOOVVVEEERRRR.........

Divine Sanchez said...

Speed babad is a fine commercial... and Piolo is a fine actor... Nothing to prove here...

Anonymous said...

Jessa from haircutter. wag ka ngang engot.. fwede! kung wala kang magawa lubayan mo si Papa PJ. Baka asim lang eto kase gusto mo ikaw ang sumayaw sa speed babad! Imberns!

Anonymous said...

Like duhhhh! Tingnan m nga naman fans no BJ! Ay Pj pla...so cheap! Like their idol! U know n nga na big name s industry and then ur going to make this kind of cheapo commercial! Mas bagay s kanya carona or pagoda cold wave commercial!

poledward said...

I think the commercial goes with its target market which are the housewives ages 25-50. Since those peeps are fan of telenovelas and everything, Piolo can be very very effective.

I know that the commercial look so cheap on the eyes of the yuppies like us pero lets try to see the bigger picture di naman tayo naglalaba o gumagamit ng detergent bars daba.

I'm not a fan of Piolo and I think I will never be, but my mom is. So give this to the housewives like my mom di na nga nila napapanuod ang mga teleserye ni Piolo sa TV dahil busy sila sa gawaing bahay pagbigyan nyo na sila na kahit sa commercial lang makita nila ang idol nila...hahaha

Eric Capacia on May 05, 2009 4:19 PM said...

Hi Pole...

I'll try to understand for you Mom :)

grace ♥♥♥ said...

sucks!!!
ngha2nap akoh ng info about dis product..
im on the field of marketing and i dont really like it...yan b ang type niong commercial?.
waste of money lan yan..dAhhhhh..

Anonymous said...

Wonderful blog! I found it while surfing around on Yahoo News.

Do you have any suggestions on how to get listed in Yahoo News?
I've been trying for a while but I never seem to get there! Appreciate it

My weblog ... clear

Related Posts Plugin for WordPress, Blogger...
 

Fierce Blogs Copyright © 2008 Black Brown Art Template by Ipiet's Blogger Template--