Monday, November 10, 2008

Piolo Pascual in Speed Babad Commercial – What’s up With That?

So I thought I was missing a lot by not watching the TV for almost 2 weeks, I don’t think so!

After seeing the new commercial of Piolo Pascual (in full, mind you!) for “Speed Babad”, I was totally convinced that there is a good reason for not turning my TV on. I mean, what was Piolo (or his manager) thinking? I have nothing against the artist or the product, but in my opinion, the 15-seconder, detergent commercial took away a LOT from debonair – PRIDE (advertising not intended)!

It was really an awful commercial - my whole face was completely distorted because of stern discomfort. I wonder if Piolo is even convinced he pulled it off? Can he even bear watching the commercial and not scratch his head because of utter disappointment? I wonder…
Certainly Piolo and his camp have rationale for accepting the project (please do have!). Whatever the reasons are, there is only one message clear to me – the production involved is underestimating the aptitude of the buying-market to mull over a good product vis-à-vis a pure, strategic marketing campaign.

Without a doubt this commercial went overboard in conveying that celebrity can effectively endorse almost any merchandise out there. Probably even a putrefying piece of meat can suddenly look fit for human consumption just because a “certain somebody” says its yum.
If there is any consolation I can reap from the entire commercial, the jingle has a good recall - A recall that will completely remind you (again and again) that once upon a time, you saw Piolo Pascual washing his own clothes with Speed detergent as he serenades the women around him.

Not Fierce at all!
Related Posts Plugin for WordPress, Blogger...

Fierce Blogs Copyright © 2008 Black Brown Art Template by Ipiet's Blogger Template--