Monday, November 10, 2008

Piolo Pascual in Speed Babad Commercial – What’s up With That?

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So I thought I was missing a lot by not watching the TV for almost 2 weeks, I don’t think so!

After seeing the new commercial of Piolo Pascual (in full, mind you!) for “Speed Babad”, I was totally convinced that there is a good reason for not turning my TV on. I mean, what was Piolo (or his manager) thinking? I have nothing against the artist or the product, but in my opinion, the 15-seconder, detergent commercial took away a LOT from debonair – PRIDE (advertising not intended)!

It was really an awful commercial - my whole face was completely distorted because of stern discomfort. I wonder if Piolo is even convinced he pulled it off? Can he even bear watching the commercial and not scratch his head because of utter disappointment? I wonder…
Certainly Piolo and his camp have rationale for accepting the project (please do have!). Whatever the reasons are, there is only one message clear to me – the production involved is underestimating the aptitude of the buying-market to mull over a good product vis-à-vis a pure, strategic marketing campaign.

Without a doubt this commercial went overboard in conveying that celebrity can effectively endorse almost any merchandise out there. Probably even a putrefying piece of meat can suddenly look fit for human consumption just because a “certain somebody” says its yum.
If there is any consolation I can reap from the entire commercial, the jingle has a good recall - A recall that will completely remind you (again and again) that once upon a time, you saw Piolo Pascual washing his own clothes with Speed detergent as he serenades the women around him.

Not Fierce at all!
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